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Hashtags, tags, labels. 3 reasons why you should map your content

The web has changed the way we interact with content, which is both what we write and what we read. We no longer write for a passive audience but rather for an amplified and articulated target hungry for information. That’s why news should be easy to understand, short, shareable and linked to an identified hashtag that enables us to retrieve the piece of information and helps expand our content reach

Therefore, style and content change. The mere description is replaced by clear texts illustrating opportunities and advantages. An articulated piece of information often requires constant precautions in order not to lose track of it. That’s why we use hashtags, labels and tags that can immediately define the boundaries of such information, let us join specific thematic discussions and support our need to build both a listening and a network of relationships

The hashtag, i.e. a word preceded by a hash mark that allows readers to follow specific topics, was introduced on Twitter in 2007, and in 2009 it became a hyperlink. Because of their success and usefulness, Facebook, too, introduced hashtags in 2012. Nowadays, all social networks use them and they’ve become aggregation tools

But why mapping content with hashtags, tags and labels?

  1. They facilitate the user’s research. We must remember that the web is an infinite non-place where the most diverse content fluctuates while waiting to be read by someone. Thanks to effective information mapping, we can restrict the group of users we want to target and be the news recipient.
  2. They allow us to join a specific conversation, so we can create new relationships and networks by connecting with other nodes we are interested in. This tool precisely enables us to track similar content and engage a user we wouldn’t have been able to reach with our good text alone.
  3. They allow us to create statistics about the quality of our work, thus establishing whether our content is interesting. Monitoring competitors and their visibility in terms of users and likes allows us to understand current or upcoming trends, so that we can adjust our work and the way it is presented.

Therefore, hashtags become the element through which we can access a flow and retrieve information from it; this enables that activity of critical processing to constantly improve ourselves by following the flows of the new communication 2.0: the web.