It’s thought, vision, culture. It’s how we inhabit the world. Every project is born from an idea, goes through a process, and takes shape in space. But for that idea to truly exist in contemporary debate, it must be told. Communication isn’t a secondary step in the project: it’s an integral part of it.

thus is born from this belief. A communications agency dedicated to architecture, interior design, and product design, designed to give voice to projects and the people who imagine them.

We work across publishing, strategy, and storytelling. We build press kits, editorial stories, identities, and international visibility for design studios that want to take their ideas beyond the construction site.

We believe in the POWER OF STORIES, in the precision of words, and in the responsibility to narrate architecture with depth and respect.

Because designing means imagining the future.

And narrating it means allowing it to exist.

Mara Pasquini // Founder // Architect Interior Designer Editor

Mara Pasquini trained in Florence as an architect and industrial designer, developing a strong interest in design as a dialogue between space, material, and people. After an initial experience in an architecture and interior design firm, she founded her own studio with two other professionals, working primarily in the retail and contract sectors. This specialization led her to engage with international contexts, gaining design experience in Europe, the Middle East, and South America.

Over the course of her career, she gradually combined her work as an architect and interior designer with other activities related to project storytelling: she became an architecture journalist, worked as an editor, and later as editorial director of an online magazine dedicated to architecture and design, and developed a practice of writing and research that today consistently informs her work.

This multidisciplinary journey—between design, publishing, communication, and interior photography—led her to a clear conviction: the world of architecture needs to be narrated by those who deeply understand the project and share its culture.

From this vision was born Thus Newswire, a communications agency dedicated to architecture, design, and interior design, with the aim of giving a voice to designers and their ideas, crafting narratives capable of taking projects beyond the construction site and into contemporary cultural debate.

Architecture doesn’t need to be simply shown.

It needs to be understood, described, and shared.

Camilla Quarato // Freelance UX/UI & Brand Designer | Art Direction & Visual Strategy

Design as a driver of innovation. Co-founder of Jumple, a startup dedicated to the applications of humanoid robots in healthcare, retail, and services, over the years she has collaborated with companies and organizations such as Intesa Sanpaolo, Edison, and La Stampa, following branding, UX/UI, and research projects on human-robot interaction. She has also worked as a consultant for Gellify, supporting companies and startups in their innovation journeys.

She combines strategic research and visual sensitivity, designing brand systems and interfaces capable of communicating with clarity, empathy, and consistency. Each project stems from a careful analysis of the context and its people, translating values, objectives, and identities into an authentic visual and verbal language.

At the same time, she develops entrepreneurial and cultural projects: she founded Poppin Tags Design, a brand of handcrafted wooden accessories that combines sustainability and storytelling, and Depends Magazine, an independent art magazine dedicated to free expression and cultural contamination.

Today, she brings it all together: a curiosity for innovation, a solid design methodology, and the ability to transform vision and values ​​into concrete experiences.

Design, for me, is a bridge between innovation and sensitivity: where strategy meets emotion.

Bruna Pasquini // Administration & Client Relations | Events & Project Coordination

Theorganization as an invisible structure of communication.

At thus Newswire, she handles administrative management, operational coordination, and relationships with clients and collaborators, helping to make every process smooth and effective.

Over the years, she has developed extensive experience in organizational management and the planning of complex activities, handling administration, event coordination, and contact management, with a precise yet always people-oriented approach.

She is the point of connection between strategy and operations: she monitors flows, timelines, and priorities, ensuring that each project finds its rhythm and coherence. She supports the team in building strong, long-lasting relationships with clients and partners, helping to create a reliable, structured, and welcoming work environment.

Her ability is to transform complexity and management into order, providing continuity and stability to processes that allow communication to flourish.

Today, she brings a concrete yet human vision of work to Thus Newswire: precision, listening skills, and coordination become fundamental tools for supporting and growing each project.

My job is to bring people and processes together: organize, coordinate, and create the conditions for each project to truly grow