Created by Studio Svetti Architecture, the beauty salon Un Diavolo per Capello is the emblem of that dialogue between space and matter that the studio researches in giving life to every project.
It is an unexpected and unusual place where the traditional concept of hair salon is completely reversed: “Working on the formal monotony of a beauty salon, creating a concept with the sole purpose of making it functional but at the same time unconventional, something fresh, new and modern … a white space with a yellow cube set in it, like a meteorite, which stands out in the center of this open space, acting as a backdrop for the entire functional part of the salon. The final result? A mash-up between an art gallery and a modern metropolitan fashion store. “
A structural element and the undisputed protagonist of the space, the solid, as it appears, radiates the place of light and energy. As a matter of fact, the beauty salon develops all around where essential and rigorous lines prevail and where the cold shades of white and black create a strong but well-balanced contrast with the warmth of yellow.
The geometric shapes of the furnishings recall those of the yellow cube and contribute to give the space that anti-traditional but at the same time modern and refined touch.
Finishes: Stefano Viti – Art Paint
Lighting: Graziella Smart Technology con Flos
Doors and windows: Schuco
Wall finishings and coverings: OIKOS PAINT
Custom furniture: Perimetro Arredamenti Srl
Furnishings and accessories: Magis, Flos
Glass surfaces: Vetreria Savinese
Project: Studio Svetti Architecture | Emanuele Svetti Architetto
Photo Credits: Andrea Bartolozzi Photographer
Category: Hair Salon
Area: 100 mq
Start of works: February 2019
Status: Completed in May 2019
Location: Via Lauretana, 64 – Camucia | Cortona (Ar)
Talking About Studio Svetti
Emanuele Svetti was born in Cortona in 1976 and after completing his training at the Faculty of Architecture in Florence, specializing in Industrial Design under the guidance of the master Roberto Segoni, he founded Studio Svetti Architecture in 2004.
Thus began a path of research and technical-design in-depth analysis, which goes beyond theory and project, aimed at the rediscovery of craftsmanship and at the search for new materials that can be applied to industrial production, or traditional materials to be reinterpreted in a modern key in what he likes to call “New Tuscan Style”. Emanuele Svetti took his first steps in the interior world by interacting with numerous companies in the furniture and contract sector for which he takes care of product design and market strategy. In his anti-traditional conception, he blends modern trends with typical styles of fashion and design, combining spatial rigor with strokes of glamour made of matter and color. His interiors are easily recognizable by the essentiality and rigor of the structures that literally explode in their dialogue with the material and put man at the center of everything. That man, whose soul is deeply tied to his land, Tuscany, full of references to nature, its colors and materiality.
“Each project is a journey, like every journey is a project” – this is how Emanuele Svetti tells the emotional melting pot that comes from the encounter with new cultures. The Architect’s personal experiences and passions influence and reflect on the conception of a new work, as well as everything that happens in the world: each project is a wise mixture of sensations, elements, form and matter, colors and intelligence emotional.
The professional activity grew both nationally and internationally with the development of numerous projects from California to North Africa, from Russia to China until the opening of the London office in 2016. Studio Svetti Architecture thus dedicates itself to the design of accomodating, directional and commercial spaces, with particular attention to the study of interiors and then to residential architecture. It is here that Emanuele Svetti expresses luxury in the use of materials and the attention to details, where the calibration of the balance of shadows creates rare spaces in which design is a touch of glamour. A luxury that is never shown off and that aims at reaching a timeless charm thanks to the contribution of a “smart” technology, practical and sustainable from an economic, ecological and relational point of view.
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