The open, seemingly never-ending space required a “graphic” design that would highlight various areas of the multi-brand store. The somewhat “classic” training of the young designer, which derives from his birthplace, San Giuseppe Vesuviano, a small town on the slopes of Vesuvius and close to Pompeii, is evident in his contrasting but always controlled chromatic pursuit, as in the Pompeian frescoes of the Roman era

This study of color, born from the desire to create order in open space, is also a reinterpretation of 60’s design in a modern key, highlighted by the chrome-plated gold hangers and the moldings on the walls. To this, another contrasting graphic interplay is added, defined by the horizontal and vertical shelves in warm colors, edged in walnut essence that give the right compositional rigor to the environment

The space was designed to have maximum flexibility, in fact all the horizontal shelves can be moved at will and change the display of the garments. Four cylindrical corners and three display tables move freely in the space to disrupt the continuous color scheme of the wooden floor

The only elements that disrupt the general view are two pillars, but their total mirror coating doubles the space creating an optical illusion of continuity, making this interruption almost imperceptible

Inside the Store, an exclusive space has been created for designer haute couture garments that stands out from the other exhibition areas with a full-wall paneling defined by a gold chromed structure that gives brightness and embellishes the whole environment. This creates a very minimal silhouette inspired by the lightness of flamingo’s limbs that the wallpaper in the cash register area features. This last area is identified by a monolith with gray tones and marked in gold that contrasts the wall with wallpaper in various shades, giving this specific area a very powerful overtone that attracts the visitor

In the shop windows the graphic interplay is totally vertical made of walnut strips with a gold chromed bar interposed, this design interplay allows it to perform a triple function, that of a partition between inside and outside, of hangers to accompany the exhibition, and that of display for preparation of the shop window

Location: Scafati – Salerno

Year: 2020

Project by Dudesign

Photos Credit: Carlo Oriente

Talking About Domenico Urraro

Domenico Urraro is a young Italian Designer who first faced very technical training as a contractor, later combining it with Interior and Product Design. In the essence of his designs, his cultural background is very evident. “I am a boy of humble origins with the good fortune of being born in Campania, a land rich in history, more precisely in Pompeii, a place to which I feel somehow connected. When I have the opportunity, I go to visit the exhibits to look for inspiration since I recognize in those places a stylistic perfection of shapes and colors “. Therefore, a study of classical academic architecture if not a real love for the stories told in those frescoes are the characteristics that we then find in Domenico’s projects. His approach to the project reflects this multifaceted training, thus being able to start from the technical drawing up to the detail of the product. Constantly searching for rational spaces, his works follow the common thread of contemporaneity. Inspired by international trends, he develops unique projects that are never the same with a strong personality and tailor-made for the client